Nutritional Supplements - A Growing Industry


The nutritional supplement industry has achieved phenomenal growth in the last two Traditionallys. In 1994, the DSHEA law was passed. This new framework for the regulation of dietary supplements is better suited for nutraceuticals because it facilitates increased product accessibility for Americans. Since then, the nutritional supplement industry has effectively grown due in a way mutually beneficial to manufacturers and consumers. This phenomenal growth is not only seen in the USA, but all around the world, particularly in Europe.What's driving the nutritional supplement industry? Let's take a look at why nutritional supplements are in such popular demand.

Worldwide Shift in Focus from Symptom-Relief to Proactive Healthcare

Nutritional supplements are meeting the health concerns of today forcing a shift in focus. The focus is now on proactive healthcare rather than symptom relief. People want to stay healthy.More people want to take proactive measures for maintaining good health. Most people who take nutritional supplements believe that nutritional supplements will help them to achieve optimal health over longer periods of time.

Lifestyle and Environment Issues

Busy lifestyles, a lack of good dietary habits, the strains of daily life and high pollution levels can cause stress to the body. In order to relieve the pressures of life, many people prefer nutritional assistance to improve their situation.Nutritional aids are formulated to help relieve anxiety, antioxidants to help stress at the cellular level, even sleep aids. This type of assistance is preferred since it carries less harmful side effects, is non-addictive, and gently works with the body's natural functions.

Educated Public

Eighty percent of illnesses are nutrition-related. Consumer awareness is leading people to make nutritional supplementation their first choice. Nutritional assistance is available to support heart health, eye health, digestive health, and many other health concerns. It is also used in proactive health measures to help prevent some types of health conditions.All of these health benefits have been validated by scientific research which gives them more credibility. A wide amount of research is available to the public through the Internet - credible sources like PubMed and Medline and no doubt such research has given nutritional supplements a dynamic impetus.

Inadequacies of Conventional Treatments

Some conventional treatments have fallen short of consumer expectations. Users of have communicated their preference for less harmful methods of treatment, unless pharmaceuticals are absolutely deemed necessary.

The Freedom to Control Your Own Healthcare

Consumers are happy to exercise their own healthcare by means of nutritional supplementation. More people are taking responsibility for their own health as seen by the rise in the number of nutritional supplements now available in the market. Using education and their own discretion, consumers are able to administer their own self-care regimen.. There is almost 100% consumer satisfaction leading to a growing insatiable consumer demand for more nutritional supplements!

Advancing Research and Variety of Products

The demand for more strategic nutritional supplements, targeted for specific demographics and health concerns are driving nutritional supplement manufacturers back to the laboratory for innovative products that can meet consumer demands. Research on nutrition and herbs keeps advancing giving rise to more products. There are now special products for adolescents, working women, men and children. Nutritional supplementation has become a specialized industry and products that cater to specific health needs, in the right packaging, can make the right impression amongst consumers. Products for anti-aging, skin health, cardiovascular health, antioxidants, hair care, continue to be remain popular.

Wider Acceptance amongst the Medical Profession

There is a wider acceptance of nutritional supplementation amongst the medical profession. More doctors are recommending nutritional supplements to their patients and many of them have begun to endorse products they believe in. More products are developed in collaboration with condition specific experts and nutritional researchers and some are formulated by well-known doctors. Famous athletes and celebrities are endorsing nutritional products and this too has added to the salability and credibility of the nutritional product.The nutritional supplement industry will continue to grow as breakthroughs in research, new manufacturing technologies and innovative products increasingly meet the health needs of today's consumers.

 

 

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